Avec Les Filles is a hybrid contemporary lifestyle brand with a playfully sophisticated, French aesthetic. Positive / optimistic messaging spoken through an authentic voice. Connecting an achievable price point and an aspirational design, Avec Les Filles is the manifestation of Joyce’s experience and intuition about this complex millennial.
Classic school-girl style is inspired by 70’s Parisian chic and California ease. With black and white anchoring the overall aesthetic, stripes and graphic stars provide complexity and modernity to a classic collection.